Graphic and Technical Design Services
Since 1990

Web Design, Web Graphics and Internet Development
Print and Publishing Media Design,Corporate Logo and Identity Branding, and more.

Branding

While growing up I thought branding was a technique for marking livestock so as to identify the owner. (Originally, livestock branding only referred to a hot brand for large stock, though the term is now also used to refer to other alternative techniques such as freeze branding. Other forms of livestock identification include inner lip or ear tattoos, earmarking, ear tagging, and RFID tagging with a type of microchip. The semi-permanent paint markings used to identify sheep are called a paint brand. In the American west, branding evolved into a complex marking system still in use today.)

Today a brand has a totally new definition in the corporate world. Brands are developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become one of an organization's most valuable assets.

Hot branding still exists. Here is the Oldenburg NA (a warmblood registry organization.)brand on my colt Waliriam* (by Waldorf out of Nightline Image* aka "Sissy" who is Secretariat grand daughter. She scored a 102 at the Ocala Pennock Point Inspection.

*Photos by Reg Corkum