PO Box 358521
Gainesville, FL 32635
Email (rebecca@cqd.com)
352.870.5272

Graphic and Technical Design Services
Since 1990

Web Design, Web Graphics and Internet Development
Print and Publishing Media Design,Corporate Logo and Identity Branding, and more.

IMAGE BRANDING (logo design)

Branding
While growing up I thought branding was a technique for marking livestock so as to identify the owner. (Originally, livestock branding only referred to a hot brand for large stock, though the term is now also used to refer to other alternative techniques such as freeze branding. Other forms of livestock identification include inner lip or ear tattoos, earmarking, ear tagging, and RFID tagging with a type of microchip. The semi-permanent paint markings used to identify sheep are called a paint brand. In the American west, branding evolved into a complex marking system still in use today.)

Today a brand has a totally new definition in the corporate world. Brands are developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become one of an organization's most valuable assets.

Hot branding still exists. Here is the Oldenburg NA (a warmblood registry organization) brand on my colt Waliriam* (by Walldorf out of Nightline Image* aka "Sissy" who is a Secretariat (#2 champion racehorse of the 20th century) grand daughter - and is regisistered through the Jockey Club. She scored a 102 points at the OLD NA Inspection and is entered in the main mare book. She is also approved as in the mare book of the GOV breeding registry.Her papers are stamped with both.

ANYWAY...

A good (corporate) brand should:
• be legally protectable
• be easy to pronounce
• be easy to remember
• be easy to recognize
• attract attention
• suggest product benefits (e.g.: Easy-Off) or suggest usage
• suggest the company or product image
• distinguish the product's positioning relative to the competition.

 

see LOGO and CORP ID pages

 

 

 

 

 

 

*Photos by Reg Corkum

 

< back home

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. In most cases the value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.
HOME :: MEET ME :: SERVICES :: ENGINEERS :: PORTFOLIO :: BRANDING :: WEB DESIGN :: CONTACT US :: LINKS PAGE :: SITE MAP
Clients include most importantly - the local small business owner! Other clients include marketing directors at Pocono Raceway, High Roller Fishing Lure Co, Orthopedic Sales Companies, Engineering: CH2M Hill; Holloway Engineering; Water and Air Research; ESE; Jones Edmunds and Associates, NRCS, US Forest Service, Equine Breeding Farms, NRA, University of Florida: Holland Law Center, Dept of Neurosurgery, City of Gainesville, SJRWMD, Design Agencies, HVAC service companies, Event Planners, Photographers, Retail Owners, Builder/Developers, Contractors, Real Estate companies, Summer Camp entities, etc., etc. I have absolutely completed marketing and design services for a vast variety of clients with small to large budgets. Call me today: 352.870.5272.

 

www.cqd.com©2008
formerly ComQuest Designs, Inc. (1990-1998)

Updated name, new logo, same great customer service!